Privacy Policy (US)

Effective date: August 10, 2025
Company: WhatIfBrand LLC (“WhatIfBrand”, “we”, “us”, “our”)
Address: 12 Danirel Road, Suite 318-427, Fairfield, New Jersey 07004, USA
Email: info@whatifbrand.com | Phone: +1 618 437 8239

1. Scope

This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit whatifbrand.com, purchase our products, contact us, or interact with our social channels, emails, and ads.

2. Information We Collect

Identifiers & contact data: name, email, phone, shipping/billing address.
Order & payment data: items purchased, order total, payment method (processed by PCI-compliant providers; we don’t store full card numbers).
Device & usage data: IP address, browser, device type, pages viewed, actions (via cookies, pixels, and similar tech).
Marketing data: preferences, campaign engagement, UTM data.
Customer support content: messages, attachments, return/complaint details.
User-generated content: reviews, photos (if you submit).

3. Sources

Directly from you; automatically from your devices; from service providers (e.g., analytics, ad platforms), and publicly available sources where permitted.

4. How We Use Information

Process and fulfill orders; provide customer support
Personalize site content and product recommendations
Run promotions, email/SMS campaigns (with required consent)
Improve our website, products, and operations
Detect, prevent, and address fraud or abuse
Comply with legal obligations and enforce terms

5. Sharing & Disclosure

We may share information with:

Service providers/Processors: e-commerce platform (e.g., Shopify), payment gateways, shipping carriers, email & SMS platforms, analytics, ad networks
Business transfers: in a merger, acquisition, or asset sale
Legal & safety: to comply with law, protect rights, prevent fraud
We do not sell your personal information for money. Some advertising/analytics uses may be considered “sharing” or “targeted advertising” under certain US state laws; see Your Privacy Rights.

6. Cookies & Tracking

We use cookies, pixels, and similar technologies for essential site functions, analytics, and advertising (including retargeting). You can manage preferences via your browser, device settings, or our cookie banner (where offered). Disabling cookies may impact site functionality.

7. Text/SMS & Email Marketing

By opting in, you agree to receive marketing messages. Message/data rates may apply. You can opt out at any time by following unsubscribe instructions (e.g., “STOP” for SMS or the email link).

8. Your Privacy Rights

Depending on your state (e.g., California, Virginia, Colorado, Connecticut, Utah, Nevada), you may request to:

Access, correct, or delete personal information
Opt out of targeted advertising or certain data sharing
Appeal a denied request (where applicable)
Submit requests at info@whatifbrand.com. We will verify your identity and respond as required by law. Authorized agents may act on your behalf where permitted.

California (CPRA): We disclose categories of data as described above for business purposes. We do not sell personal information for monetary consideration. California residents may submit opt-out and other requests via info@whatifbrand.com.
Nevada: You may opt out of the sale of covered information by emailing info@whatifbrand.com.

9. Data Security & Retention

We use administrative, technical, and physical safeguards appropriate to the nature of the data. No method of transmission or storage is 100% secure. We retain information as needed for the purposes described and to meet legal/operational requirements.

10. Children’s Privacy

Our site is not directed to children under 13, and we do not knowingly collect their data.

11. International Users

If you access our site from outside the US, your information may be processed in the US, where laws may differ from your jurisdiction.

12. Third-Party Services

Our site may contain links to third parties (e.g., Instagram, payment processors). Their practices are governed by their own policies. If spam protection (e.g., Google reCAPTCHA) is enabled, its use is subject to Google’s Privacy Policy and Terms of Service.

13. Changes

We may update this Policy. Changes become effective when posted with a new “Effective date”.

14. Contact

Questions or requests: info@whatifbrand.com | +1 618 437 8239 | Mail to our NJ address above.